More than 20 million people took part in the first Earth Day in the USA half a century ago to actively support environmental protection. Since then, it has taken place every year - meanwhile with the commitment of more than one billion people in over 190 countries worldwide. We are also celebrating the 50th Earth Day together with our partner NATIONAL GEOGRAPHIC. After all, we pursue one goal with our products: to give nature lovers the opportunity to experience the wonders of our earth up close and very consciously.
With open eyes into the adventure of nature
What could be better than leaving everyday life behind and exploring the wilderness? For example, looking through binoculars brings us right into the habitat of an animal without disturbing it. And every fascinating view, e.g. of a spectacular rock formation, leaves us in awe. We look beyond the earthly horizon with a telescope that makes stars and planets appear close enough to touch.
But we also discover the secrets of nature at home. A weather station not only tells us whether we should grab an umbrella or a sun hat. The versatile measuring device also sensitises us to the meteorological processes on our planet, which influence our lives in every respect. Tiny but certainly no small thing: the microcosm always gives a great picture through a microscope and reveals whole new, exciting worlds.
However, in order to enjoy the beauty of our Earth for a long time, we must actively protect it.