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Product photography - tips and tricks for professional product photos

How do I create professional product photos?

Highlight the benefits of your products in the best possible way! You don't have to be a professional photographer to take professional product photos. The right equipment and a little product photography know-how are all you need to create professional photos. In this product photography guide, we will help you to set up your studio professionally so that you can take photos of your new products at any time.

Highlight the benefits of your products in the best possible way! You don't have to be a professional photographer to take professional product photos. The right equipment and a little product photography know-how are all you need to create professional photos. In this product photography guide, we will help you to set up your studio professionally so that you can take photos of your new products at any time.

Whether you have a small budget and are completely new to product photography or already have some prior knowledge and want to upgrade your current photo studio, we will give you tips and tricks in the world of product photography.


The right photo studio equipment

What do I need? Besides a good camera, of course, several pieces of professional equipment

The camera settings

The camera settings often depend on the subject you like to take a photo of. If it is food photography, for exapmle, it may be a slight blur due to an open aperture (4.6). Otherwise, work with a closed aperture (16) to achieve a high deep sharpness and to show the product very detailed.

The tripod

A safe and wobble-free tripod is an instrument and avoids blur caused by the smallest movements. Even the steadiest hands are no substitute for a stable tripod. In our range of professional equipment you will find various tripods for different uses: Camera tripods, tripods with swivel arm, lamp tripods and many more. We recommend our camera tripod, which is height-adjustable and has a ball head that can be rotated and tilted 360 degrees: item number F004244

The remote shutter release

A remote shutter release is a practical accessory for the work with studio flashes. That gives any photographer 100% freedom of movement without disturbing so called „synchro cables“ which are restricting your shooting distance. The radio triggers, which are mounted on the hot shoe of the cameras, send the signal to the flashes for triggering by radio.

Our recommendation: item number F001145

BRESSER BR-2504X8C-B1 Carbon Camera Tripod

To the product

BRESSER T-13 Universal Wireless Trigger Set

To the product

The lighting

Many mistakes can begin with the wrong lighting. Photos that are too bright or too dark distort the colours and the product. That's why it's important to be able to adjust the lighting perfectly at all times and to adapt it to the different products, because not every product needs the same lighting. For product photography in photo studios, we recommend studio flashes that offer the possibility of using different "light shapers", such as softboxes or spots that also allow variable adjustment of the flash. It is recommended to work with at least 2 flashes to illuminate the product perfectly.

Our studio flash recommendations: item numbers F000583 and F003215

Daylight sets are easier to use and perfect for a start: item numbers F001918 and F001914

LED-setsare suitable for food and smaller items: item numbers F004186

If you want to be a little more creative, try our LED multi-colour light: item numbers F004360

BRESSER Studio Flashes Set: 2x CD-400 + Promotion Package 4

To the product

BRESSER BR-2246B Tageslicht-Set 2250W

To the product

The background

The right backgroundmonochrome background is used so that the background does not distract from the product. A white background is not always a „must have“. If you use a white background, however, you should make sure that it does not appear greyish, but pure white by regulate the „White Balance“ in the camera options. In exceptional cases, you can also choose a more unusual backgroundFlatlays and patterned backgrounds are also suitable for product photography if they are not "cut out" products.

Recommendations: F004036 and F004037

Exceptional backgrounds: F004409 and F004330

Our backgrounds in use:


The shooting table or light tents

Shooting tables are perfect for smaller products. They are usually equipped with a thick plexiglass plate with a matt and glossy side or with different backgrounds. For webshops and other professional product photography, this solution is perfect: F001999
For those who prefer a light tent, we recommend our light tent: F000069

Useful extras

Usually light reflections should be avoided. Especially items like jewellery need a shine you achieve with special lighning effects. Our effect spotlight is the right choice here: F002534
An acrylic plate or acrylic pedestal with a smooth and reflective surface also gives small luxury items such as watches and jewellery a shining look.

Acrylic plate: F002006 and F002007

Acrylic pedestal: F002142 and F002005

What else do I have to consider?

1. Position products

  • Depending on the product, frontal, from above
  • Positions that are catching an eye
  • Choose different positions of the product
  • Photograph in full format without "cutting" the product


2. photograph dust-free and without fingerprints
3. keep the camera clean with our set: F003271
4. no disturbing reflections or shadows
5. colour accuracy through white balance

Just let your photo rock, and you´ll less suffer in Photoshop

Generally speaking, the better you set up your photo studio and lightning, the better you can shoot and the less work you have to do later whith editing your photos. Invest your time and just take some photos more rather than too less, so you´ll save time by editing process.

If you still have questions, please contact our photo studio equipment service and we will help you: Support

Another tip: You can find more photography help videos on our YouTube channel.

We wish you a successful product photography!

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